While at Laundry Service Meta tapped us to produce and post all the original Instagram content that accompanied the launch of their 30+ AI Influencer accounts—created using millions of lines of code, and the likeness of some of the biggest names in sports, fashion, travel, film and food.
Our work earned the accounts a 6-figure follower count, and millions of impressions. In the unruly landscape of AI, this project represents a first step toward more specialized, personal relationships with artificial intelligence.
Crazy.
META X INSTAGRAM AI Influencer Campaign | CCO X CREATIVE DIRECTION BY Matt Walton
The Pittsburgh-based time travelers at DEEPLOCAL came back from the future to build a $6 drum computer for starving artists.
Their video tells the whole story, except for the 2 Gold ADDYs the RP-FX won for Augmented Reality and Innovative Use of Interactive/Technology.
RP-FX / RP-PRO cereal music box | CREATIVE DIRECTION by MATT WALTON
With help from vey rich video game influencers, we made a big deal about Fortnite coming to Android phones.
We leaned hard into clout culture with the creation of Galaxy Man, a limited-edition Fortnite skin only available with the purchase of the latest Samsung Galaxy phone.
FORTNITE X SAMSUNG | NOTE9 “THE GALAXY SKIN” :90 | CREATIVE DIRECTION BY Matt Walton
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AWARDS
Cannes Silver Lion - Mobile: Social Business & Commerce
D&AD Yellow (gold) Pencil - Media/Use of Online
The One Club - ADC Awards Silver Cube - Direct/Wildcard, Silver Cube - Branded Content & Entertainment
Webby Awards Webby Winner for Advertising, Media & PR - Mobile Campaigns
AICP Next Winner - Integrated Campaign, Winner - Digital experiences, Winner - Influencer
Effie Awards Bronze - Engaged Community
The One Show Merit - Influencer Marketing/Multi-Channel, Merit - Creative Effectiveness
FORTNITE X SAMSUNG | NOTE9 “THE GALAXY SKIN” awards submission video
The “Last Week Tonight” host called out Cheerios for its belligerent positivity online.
So we turned his dare into $150,000 in donations to fight food insecurity.
We didn’t even have to swear.
And we learned the true meaning of Family with a little help from Charlie Manson.
CHEERIOS | TWITTER MEET-CUTE-FOR-GOOD | CREATIVE DIRECTION BY Matt Walton
LIL YACHTY X REESE’S PUFFS | CEREAL YACHT | DROP SITE | BOX | VIRTUAL CONCERT | SOCIAL | CREATIVE DIRECTION BY Matt Walton